Puerto Banús has long been synonymous with superyachts, designer boutiques, and exotic cars. Now, the world of ultra-luxury motoring gains a striking new addition: Automobili Lamborghini has officially opened its Marbella showroom, a refined two-floor space that brings the Sant’Agata Bolognese spirit to the heart of the Costa del Sol.
The new location spans 270 square metres, fusing cutting-edge automotive design with the architectural language of the brand’s latest showroom concepts. Inside, visitors are greeted by the full high-performance hybrid range, including the Revuelto, Urus SE, and the newly revealed Temerario.
Alongside the vehicle display is the Ad Personam studio, where clients can personalise every detail of their Lamborghini—from exterior finishes and leathers to custom stitching and carbon-fibre inlays.
A Grand Opening in True Lamborghini Fashion
The Marbella inauguration was not a quiet affair. Attended by CEO Stephan Winkelmann and CMO Federico Foschini, the event unfolded along the harbour with a backdrop of live flamenco, immersive soundscapes, and local culinary delights.
The evening reached its crescendo as the Puerto Banús control tower lit up with the iconic Lamborghini emblem, casting a golden glow over the water. A rare on-land appearance by the Tecnomar for Lamborghini 63 yacht added a nautical statement to the celebration—an unmistakable nod to the brand’s presence across both land and sea.
A Seamless Blend of Performance and Elegance
Beyond its striking showroom, the new Lamborghini Marbella location includes a dedicated 730 m² service area, ensuring that clients receive top-tier technical support and after-sales care. The space is designed not just as a retail outlet, but as a destination—a place for enthusiasts, collectors, and first-time buyers to engage directly with the Lamborghini universe.
Basel Alkhatib, Managing Director and co-owner of Lamborghini Marbella, described the launch as a “milestone for the brand in Spain,” reinforcing the company’s focus on delivering a personal and immersive luxury experience.